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Sold on language : how advertisers talk to you and what this says about you /

Sedivy, Julie.

Sold on language : how advertisers talk to you and what this says about you / Julie Sedivy, Greg Carlson. - Chichester, West Sussex, UK : Wiley-Blackwell, 2011. - xii, 317 p. ; 23 cm.

Includes bibliographical references and index.

ISBN: 9780470683095 (pbk.) RM77.42

Subjects--Topical Terms:
Advertising--Language.
Advertising.

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Sold on language : how advertisers talk to you and what this says about you /

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