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The little blue book of marketing : build a killer plan in less than a day /

Kurnit, Paul.

The little blue book of marketing : build a killer plan in less than a day / Paul Kurnit and Steve Lance. - New York : Portfolio, 2009. - ix, 273 p. : ill. ; 19 cm.

ISBN: 9781591843054 (hardcover) RM76.00 1591843057 (hardcover)

Subjects--Topical Terms:
Marketing--Handbooks, manuals, etc.
Leadership--Handbooks, manuals, etc.

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The little blue book of marketing : build a killer plan in less than a day /

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