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Dasar-dasar pemasaran

Kotler, Philip

Dasar-dasar pemasaran / Philip Kotler, Gary Armstrong ; alihbahasa Wilhelmus W. Bakowatun - Jakarta Intermedia 1991 - 501 p. : ill. ; 29 cm.

Judul asli : Principles of marketing

Includes bibliographical references and indexes.

ISBN: 9798081277

Subjects--Topical Terms:
Marketing

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Dasar-dasar pemasaran

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