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Principles of marketing /

Lusch, Robert F.

Principles of marketing / Robert F. Lusch, Virginia N. Lusch. - Boston, Mass. : Kent Pub. Co., c1987. - xxvi, 757 p. : col. ill. ; 25 cm.

Includes bibliographical references and indexes.

ISBN: 0534038972 Hadiah

Subjects--Topical Terms:
Marketing.

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