Business-to-business marketing /
Business-to-business marketing /
edited by Nick Ellis,Mark Tadajewski and Andrew Pressey.
- London : SAGE, c2011.
- 4 v. ; 24 cm.
- SAGE library in marketing. .
- SAGE library in marketing. .
Includes bibliographical references.
Introducing B2B marketing - Channels, chains and inter-organizational relationships - Industrial networks and B2B marketing strategy - B2B marketing programmes. vol. 1. vol. 2. vol. 3. vol. 4.
9781849205467 (set of four volumes) RM2721.18
Industrial marketing.
Marketing.
Includes bibliographical references.
Introducing B2B marketing - Channels, chains and inter-organizational relationships - Industrial networks and B2B marketing strategy - B2B marketing programmes. vol. 1. vol. 2. vol. 3. vol. 4.
9781849205467 (set of four volumes) RM2721.18
Industrial marketing.
Marketing.