Political marketing /
Political marketing /
edited by Paul R. Baines.
- Los Angeles, CA. : SAGE, 2011.
- 3 v. : ill. ; 24 cm.
- Sage library in marketing. .
Includes bibliographical references.
Political marketing : concepts and theories -- The political marketing mix : strategy and implementation -- Ethics, practices, and advances in political marketing. v. 1. v. 2. v. 3.
9781849207843 (hbk. : set) RM680.30 (1 v.)
2010-930856
Advertising, Political.
Marketing--Political aspects.
Campaign management.
Propaganda.
Includes bibliographical references.
Political marketing : concepts and theories -- The political marketing mix : strategy and implementation -- Ethics, practices, and advances in political marketing. v. 1. v. 2. v. 3.
9781849207843 (hbk. : set) RM680.30 (1 v.)
2010-930856
Advertising, Political.
Marketing--Political aspects.
Campaign management.
Propaganda.