Encyclopedia of sports management and marketing /
Encyclopedia of sports management and marketing /
general editors, Linda E. Swayne, Mark Dodds.
- Thousand Oaks, Calif. : Sage Publications, Inc, 2011.
- 4 v . : ill. (some col.) ; 29 cm.
Includes bibliographical references and index.
v. 1. A-E -- v. 2. E-M -- v. 3. N-S -- v. 4. S-Z, Index.
'This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers'--
9781412973823 (hbk. : v. 1) RM535.74 9781412973823 (hbk. : v. 2) RM535.74 9781412973823 (hbk. : v. 3) RM535.74 9781412973823 (hbk. : v. 4) RM535.74
2011-019185
Sports--Management--Encyclopedias.
Sports administration--Encyclopedias.
Sports--Marketing--Encyclopedias.
Includes bibliographical references and index.
v. 1. A-E -- v. 2. E-M -- v. 3. N-S -- v. 4. S-Z, Index.
'This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers'--
9781412973823 (hbk. : v. 1) RM535.74 9781412973823 (hbk. : v. 2) RM535.74 9781412973823 (hbk. : v. 3) RM535.74 9781412973823 (hbk. : v. 4) RM535.74
2011-019185
Sports--Management--Encyclopedias.
Sports administration--Encyclopedias.
Sports--Marketing--Encyclopedias.