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Business marketing : text and cases /

Havaldar, Krishna K.

Business marketing : text and cases / Krishna K. Havaldar. - 3rd ed. - New Delhi : Tata McGraw-Hill Education, 2010. - xxxiii, 536 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 9780070083257 RM51.55

Subjects--Topical Terms:
Marketing.
Marketing--Cases.

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