Marketing management : knowledge and skills /
Peter, J. Paul.
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. - 10th ed. - New York : McGraw-Hill Irwin, 2011. - xviii, 830 p. : ill. ; 27 cm.
Includes bibliographical references and index.
9780073530055 (alk. paper) 0073530050 (alk. paper)
Marketing--Management.
Marketing--Management--Case studies.
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. - 10th ed. - New York : McGraw-Hill Irwin, 2011. - xviii, 830 p. : ill. ; 27 cm.
Includes bibliographical references and index.
9780073530055 (alk. paper) 0073530050 (alk. paper)
Marketing--Management.
Marketing--Management--Case studies.