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Retail marketing and branding : a definitive guide to maximizing ROI /

Perrey, Jesko.

Retail marketing and branding : a definitive guide to maximizing ROI / Jesko Perrey and Dennis Spillecke. - Chichester, UK. : John Wiley & Sons, 2011. - xviii, 300 p. : ill., maps ; 24 cm.

Includes index.

ISBN: 9780470979662 (hbk.) RM162.03 0470979666 (hbk.)

LCCN: 2011-410524

Subjects--Topical Terms:
Branding (Marketing)
Brand name products.
Retail trade.

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Retail marketing and branding : a definitive guide to maximizing ROI /

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