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Partnership marketing : how to grow your business and transform your brand through smart collaboration /

Kunitzky, Ron.

Partnership marketing : how to grow your business and transform your brand through smart collaboration / Ron Kunitzky. - Mississauga, Ont. : J. Wiley & Sons Canada, c2011. - xxii, 233 p. : forms ; 24 cm.

Includes index. Includes index.

ISBN: 9780470676707

Subjects--Topical Terms:
Branding (Marketing)
Brand name products--Marketing.
Partnership.
Stratie de marque.
Produits de marque--Marketing.
Partenariat.

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Partnership marketing : how to grow your business and transform your brand through smart collaboration /

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