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Global marketing management /

Kotabe, Masaaki.

Global marketing management / Masaaki Kotabe, Kristiaan Helsen. - 5th ed. - Hoboken, NJ : John Wiley & Sons, 2011. - xxiii, 717 p. : ill. (some col.) ; 28 cm.

International student version.

Includes index.

ISBN: 9780470505748 [IE] RM167.77

Subjects--Topical Terms:
Export marketing--Management.

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