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The Dartnell advertising manager`s handbook /

Stansfield, Richard H.

The Dartnell advertising manager's handbook / by Richard H. Stansfield - 2nd ed. - Dartnell Corp. : Chicago, 1977 - 1503 p. : ill. ; 23 cm.

Title on spine: Advertising manager's handbook Running title: The Dartnell advertising handbook Includes index

ISBN: 0850130840

Subjects--Topical Terms:
Advertising--Handbooks, manuals, etc.

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The Dartnell advertising manager`s handbook /

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