Managing customer relationships : a strategic framework /
Peppers, Don.
Managing customer relationships : a strategic framework / Don Peppers, Martha Rogers. - 2nd ed. - Hoboken, N.J. : Wiley, 2011. - xv, 512 p. : ill. ; 26 cm.
Includes bibliographical references and index.
9780470423479 (cloth) 0470423471 (cloth)
Customer relations--Management.
Consumers' preferences.
Relationship marketing.
Information storage and retrieval systems--Marketing.
Managing customer relationships : a strategic framework / Don Peppers, Martha Rogers. - 2nd ed. - Hoboken, N.J. : Wiley, 2011. - xv, 512 p. : ill. ; 26 cm.
Includes bibliographical references and index.
9780470423479 (cloth) 0470423471 (cloth)
Customer relations--Management.
Consumers' preferences.
Relationship marketing.
Information storage and retrieval systems--Marketing.