Marketing through turbulent times /
Darroch, Jenny.
Marketing through turbulent times / Jenny Darroch. - New York : Palgrave MacMillan, 2010. - xvi, 176 p. : ill. ; 24 cm.
Includes bibliographical references (p. 159-169) and index.
Machine generated contents note: Introduction * The Context: The Consumers' Perspective, The Consumer Response, Social Media * Staying Focused: Hope is Not Enough, Growth Through Excellent Execution * Generating Growth by Pushing Product-Market Boundaries * The Risks and Benefits of Generating Growth, Generating and Managing Ideas * Conclusions. -- Introduction * The Context: The Consumers' Perspective, The Consumer Response, Social Media * Staying Focused: Hope is Not Enough, Growth Through Excellent Execution * Generating Growth by Pushing Product-Market Boundaries * The Risks and Benefits of Generating Growth, Generating and Managing Ideas * Conclusions.
9780230237308 (hbk.) RM125.32
Business logistics.
Consumers--Attitudes.
Marketing through turbulent times / Jenny Darroch. - New York : Palgrave MacMillan, 2010. - xvi, 176 p. : ill. ; 24 cm.
Includes bibliographical references (p. 159-169) and index.
Machine generated contents note: Introduction * The Context: The Consumers' Perspective, The Consumer Response, Social Media * Staying Focused: Hope is Not Enough, Growth Through Excellent Execution * Generating Growth by Pushing Product-Market Boundaries * The Risks and Benefits of Generating Growth, Generating and Managing Ideas * Conclusions. -- Introduction * The Context: The Consumers' Perspective, The Consumer Response, Social Media * Staying Focused: Hope is Not Enough, Growth Through Excellent Execution * Generating Growth by Pushing Product-Market Boundaries * The Risks and Benefits of Generating Growth, Generating and Managing Ideas * Conclusions.
9780230237308 (hbk.) RM125.32
Business logistics.
Consumers--Attitudes.