Marketing strategy /
Ferrell, O. C.
Marketing strategy / O.C. Ferrell, Michael D. Hartline. - 5th ed. - Australia : South-Western Cengage Learning, c2011. - xxiiI, 743 p. : ill. ; 26 cm.
Includes bibliographical references and indexes.
9780538467384 (pbk.) RM598.50 053846738X
Marketing--Management.
Marketing--Management--Case studies.
Marketing strategy / O.C. Ferrell, Michael D. Hartline. - 5th ed. - Australia : South-Western Cengage Learning, c2011. - xxiiI, 743 p. : ill. ; 26 cm.
Includes bibliographical references and indexes.
9780538467384 (pbk.) RM598.50 053846738X
Marketing--Management.
Marketing--Management--Case studies.