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The SAGE handbook of social marketing /

The SAGE handbook of social marketing / Social marketing. edited by Gerard Hastings, Kathryn Angus, Carol Bryant. - London : SAGE, 2011. - xxvi, 442 p. : ill. ; 25 cm.

Includes bibliographic references and index.

ISBN: 9781849201889 (hbk.) RM430.85

Subjects--Topical Terms:
Social marketing--Handbooks, manuals, etc.
Behavior modification.

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