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Social marketing to protect the environment : what works /

Social marketing to protect the environment : what works / Doug McKenzie-Mohr ... [et al.]. - Thousand Oaks, CA. : SAGE Publications, 2012. - xiv, 237 p. : ill. ; 26 cm.

Includes bibliographical references and index.

ISBN: 9781412991292 (pbk.) RM117.87

Subjects--Topical Terms:
Social marketing.
Green marketing.

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Social marketing to protect the environment : what works /

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