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Social marketing : influencing behaviors for good /

Lee, Nancy, 1932-

Social marketing : influencing behaviors for good / Nancy R. Lee, Philip Kotler. - 4th ed. - Thousand Oaks, Calif. : SAGE Publications, 2011. - xi, 502 p. : ill. ; 24 cm.

Prev. ed. entered under : Kotler, Philip.

Includes bibliographical references and indexes.

ISBN: 9781412981491 (pbk) RM204.04 1412981492 (pbk.)

Subjects--Topical Terms:
Social marketing.
Behavior modification.

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