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Public relations : a managerial perspective /

Public relations : a managerial perspective / [edited by] Danny Moss, Barbara DeSanto. - London : SAGE Publications, 2011. - xvii, 494 p. : ill. ; 24 cm.

Includes bibliographical references and index

ISBN: 9780761948568 0761948562 9780761948575 (pbk.) RM167.04 0761948570 (pbk.)

Subjects--Topical Terms:
Public relations
Management

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Public relations : a managerial perspective /

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