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Introducing public relations : theory and practice /

Butterick, Keith.

Introducing public relations : theory and practice / Keith Butterick. - London : SAGE, 2011. - xvi, 228 p. : ill. ; 23 cm.

Includes bibliographical references (p. [219]-222) and index.

ISBN: 9781412921152 (pbk.) RM104.27 9781412921145

Subjects--Topical Terms:
Public relations.
Public relations--Management.

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Introducing public relations : theory and practice /

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