Handbook of marketing scales : multi-item measures for marketing and consumer behavior research /
Handbook of marketing scales : multi-item measures for marketing and consumer behavior research /
Marketing scales
editors, William O. Bearden, Richard G. Netemeyer, Kelly L. Haws.
- 3rd ed.
- Los Angeles : SAGE, 2011.
- xiv, 603 p. ; 29 cm.
Rev. ed. of: Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer. 2nd ed. 1999. Published in cooperation with the Association for Consumer Research.
Includes bibliographical references and index.
9781412980180 (alk. paper)
Marketing research.
Consumer behavior--Research.
Rev. ed. of: Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer. 2nd ed. 1999. Published in cooperation with the Association for Consumer Research.
Includes bibliographical references and index.
9781412980180 (alk. paper)
Marketing research.
Consumer behavior--Research.