Museum marketing and strategy : designing missions, building audiences, generating revenue and resources /
Kotler, Neil G., 1941-
Museum marketing and strategy : designing missions, building audiences, generating revenue and resources / Neil G. Kotler, Philip Kotler, Wendy I. Kotler. - 2nd ed. - San Francisco, CA. : Jossey-Bass, 2008. - xxx, 511 p. : ill. ; 25 cm.
Rev. ed. of : Museum strategy and marketing, 1998.
Includes bibliographical references and index.
9780787996918 (hbk.) RM218.31
2008-014814
Museums--Planning.
Museums--Marketing.
Museum attendance.
Museum finance.
Museum marketing and strategy : designing missions, building audiences, generating revenue and resources / Neil G. Kotler, Philip Kotler, Wendy I. Kotler. - 2nd ed. - San Francisco, CA. : Jossey-Bass, 2008. - xxx, 511 p. : ill. ; 25 cm.
Rev. ed. of : Museum strategy and marketing, 1998.
Includes bibliographical references and index.
9780787996918 (hbk.) RM218.31
2008-014814
Museums--Planning.
Museums--Marketing.
Museum attendance.
Museum finance.