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Museum management and marketing /

Museum management and marketing / edited by Richard Sandell and Robert R. Janes. - London : Routledge, 2007. - xviii, 420 p. : ill. ; 26 cm. - Leicester readers in museum studies. .

Includes bibliographical references and index.

ISBN: 041539628X (hbk) 9780415396288 (hbk.) 0415396298 (pbk.) 9780415396295 (pbk.) RM211.76

LCCN: 2006-022741

Subjects--Topical Terms:
Museums--Management.
Museums--Marketing.

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