Integrated marketing communications /
Chitty, William.
Integrated marketing communications / William Chitty, Nigel Baker, Terence A. Shimp. - 2nd Asia Pacific ed. - Victoria : Cengage Learning Australia, 2008. - xxi, 414 p. : ill. ; 28 cm.
Includes bibliographical references and index.
9780170136679 RM515.76
Communication in marketing.
Integrated marketing communications / William Chitty, Nigel Baker, Terence A. Shimp. - 2nd Asia Pacific ed. - Victoria : Cengage Learning Australia, 2008. - xxi, 414 p. : ill. ; 28 cm.
Includes bibliographical references and index.
9780170136679 RM515.76
Communication in marketing.