The customer experience edge : technology and techniques for delivering an enduring, profitable and positive experience to your customers /
Soudagar, Reza.
The customer experience edge : technology and techniques for delivering an enduring, profitable and positive experience to your customers / by Reza Soudagar, Vinay Iyer, Volker Hildebrand. - New York : McGraw-Hill, 2012. - xxvi, 292 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780071786973 (alk. paper) RM91.46 007178697X (alk. paper)
Consumer satisfaction.
Customer relations--Management.
Customer services--Technological innovations.
The customer experience edge : technology and techniques for delivering an enduring, profitable and positive experience to your customers / by Reza Soudagar, Vinay Iyer, Volker Hildebrand. - New York : McGraw-Hill, 2012. - xxvi, 292 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780071786973 (alk. paper) RM91.46 007178697X (alk. paper)
Consumer satisfaction.
Customer relations--Management.
Customer services--Technological innovations.