Breakthrough food production innovation through emotions research /

Lundahl, David S.

Breakthrough food production innovation through emotions research / David Lundahl. - London : Elsevier/Academic Press, c2012. - xv, 240 [14] p. : ill. (some col.) ; 24 cm.

Includes bibliographical references and index.

9780123877123 (hbk.) RM228.60 0123877121


Food industry and trade.
Package goods industry.
New products.
Food--Psychological aspects.
Emotions.
Consumer behavior.

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