Capturing new markets : how smart companies create opportunities others don't /
Wunker, Stephen M.
Capturing new markets : how smart companies create opportunities others don't / Stephen Wunker. - New York, NY : McGraw-Hill, 2011. - xxi, 260 p. : ill. ; 24 cm.
Includes bibliographical references (p. 239-245) and index.
9780071767446 (alk. paper) RM93.00
Marketing.
Creative ability in business.
Capturing new markets : how smart companies create opportunities others don't / Stephen Wunker. - New York, NY : McGraw-Hill, 2011. - xxi, 260 p. : ill. ; 24 cm.
Includes bibliographical references (p. 239-245) and index.
9780071767446 (alk. paper) RM93.00
Marketing.
Creative ability in business.