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Communication and new media : from broadcast to narrowcast /

Hirst, Martin.

Communication and new media : from broadcast to narrowcast / Martin Hirst and John Harrison. - South Melbourne, Vic. : Oxford University Press, c2007. - xix, 420 p. ; 26 cm.

Includes bibliographical references and index.

ISBN: 9780195553550 (pbk.) RM250.04 0195553551 (pbk.)

Subjects--Topical Terms:
Communication.
Mass media.

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Communication and new media : from broadcast to narrowcast /

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