The inscrutable shopper : consumer resistance in retail /
Minahan, Stella.
The inscrutable shopper : consumer resistance in retail / Stella Minahan, Sean Sands and Carla Ferraro. - New York : Business Expert Press, 2011. - 153 p. : ill. ; 23 cm. - Consumer behavior collection. . - Consumer behavior collection. .
Includes bibliographical references (p. [123]-149) and index.
Introduction -- Part I. Retailing and the consumer -- 1. A brief history of the consumer society -- 2. A brief history of shopping -- 3. The inscrutable shopper -- Part II. Elements of consumer resistance -- 4. A model of consumer resistance -- 5. Responses: mainstream and fringe -- Part III. The strategic retailer -- 6. Implications for retailers -- 7. Responsible retailing -- 8. Best practice considerations -- 9. Conclusion -- Notes -- References -- Recommended reading -- Index.
9781606491713 (pbk.) RM86.35
Consumer behavior.
Consumption (Economics).
Marketing.
The inscrutable shopper : consumer resistance in retail / Stella Minahan, Sean Sands and Carla Ferraro. - New York : Business Expert Press, 2011. - 153 p. : ill. ; 23 cm. - Consumer behavior collection. . - Consumer behavior collection. .
Includes bibliographical references (p. [123]-149) and index.
Introduction -- Part I. Retailing and the consumer -- 1. A brief history of the consumer society -- 2. A brief history of shopping -- 3. The inscrutable shopper -- Part II. Elements of consumer resistance -- 4. A model of consumer resistance -- 5. Responses: mainstream and fringe -- Part III. The strategic retailer -- 6. Implications for retailers -- 7. Responsible retailing -- 8. Best practice considerations -- 9. Conclusion -- Notes -- References -- Recommended reading -- Index.
9781606491713 (pbk.) RM86.35
Consumer behavior.
Consumption (Economics).
Marketing.