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Marketing /

Pride, William M.

Marketing / William M. Pride, O. C. Ferrell. - 2010 ed. - Boston, MA : Houghton Mifflin, 2010. - 1 v. (various pagings) : ill. ; 29 cm.

Includes bibliographical references and indexes.

ISBN: 9780547167473 0547167474

Subjects--Topical Terms:
Marketing.

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