Cybermarketing : how to use the superhighway to market your products and services /
Bickerton, Pauline
Cybermarketing : how to use the superhighway to market your products and services / Pauline Bickerton, Matthew Bickerton and Upkar Pardesi - Oxford : Butterworth-Heinemann, 1996 - xvi, 306 p. ; 26 cm. + 2 computer disc (3 1/2') - The marketing series. .
Published on behalf of The Charted Institute of Marketing Book is accompanied by one diskette, entitled'Cybermarketing : how to use the superhighway to market your products and services', bearing the same call number and available at Bahagian Koleksi Media.
0750628480 RM69.66
Internet advertising
Internet marketing
Internet (Computer network)
Cybermarketing : how to use the superhighway to market your products and services / Pauline Bickerton, Matthew Bickerton and Upkar Pardesi - Oxford : Butterworth-Heinemann, 1996 - xvi, 306 p. ; 26 cm. + 2 computer disc (3 1/2') - The marketing series. .
Published on behalf of The Charted Institute of Marketing Book is accompanied by one diskette, entitled'Cybermarketing : how to use the superhighway to market your products and services', bearing the same call number and available at Bahagian Koleksi Media.
0750628480 RM69.66
Internet advertising
Internet marketing
Internet (Computer network)