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The idea writers : copywriting in a new media and marketing era /

Iezzi, Teressa

The idea writers : copywriting in a new media and marketing era / Teressa Iezzi - New York : Palgrave MacMillan, 2010. - 213 p. ; 24 cm.

ISBN: 9780230613881 RM69.53

Subjects--Topical Terms:
Advertising copy.
Marketing.

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The idea writers : copywriting in a new media and marketing era /

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