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Perspectives on branding /

Miletsky, Jason I.

Perspectives on branding / Jason I. Miletsky, Genevieve Smith. - Boston, Mass. : Course Learning, 2009. - xvi, 276 p. : ill. ; 23 cm.

Includes index.

ISBN: 9781598638721 (pbk.) RM92.97 1598638726 (pbk.)

Subjects--Topical Terms:
Branding (Marketing).
Brand name products.
Branding (Marketing)--Case studies.
Brand name products--Case studies.

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