Scenario thinking : practical approaches to the future /
Wright, George
Scenario thinking : practical approaches to the future / George Wright, George Cairns - Houndmills, Basingstoke, Hampshire, UK : Palgrave MacMillan, 2011. - xvi, 176 p. : ill. ; 24 cm.
Includes bibliographical references (p. 168-172) and index.
'Presents new methods in scenario thinking, based on a mix of high-level research and top-level consultancy experience. The authors describe the logical bases of a range of scenario methods and provide detailed'road maps' on how to implement them - together with practical examples of their application'--
9780230271562 (hbk.) RM129.22
Business planning.
Strategic planning.
Decision making.
Organizational change.
Scenario thinking : practical approaches to the future / George Wright, George Cairns - Houndmills, Basingstoke, Hampshire, UK : Palgrave MacMillan, 2011. - xvi, 176 p. : ill. ; 24 cm.
Includes bibliographical references (p. 168-172) and index.
'Presents new methods in scenario thinking, based on a mix of high-level research and top-level consultancy experience. The authors describe the logical bases of a range of scenario methods and provide detailed'road maps' on how to implement them - together with practical examples of their application'--
9780230271562 (hbk.) RM129.22
Business planning.
Strategic planning.
Decision making.
Organizational change.