Sport as a business : international, professional and commercial aspects /

Sport as a business : international, professional and commercial aspects / edited by Harald Dolles and Sten Soderman. - Houndmills, Basingstoke, Hampshire, UK : Palgrave MacMillan, 2011. - xvi, 263 p. : ill. ; 23 cm.

Includes bibliography and index.

'Sport has a number of distinctive characteristics which impact on the extent of its globalization. This book seeks to gain a deeper understanding of the unique development in sports, its governance, its logic of co-creation of value and the advancement of the industry towards internationalisation, professionalisation and commercialisation.'--

9780230249257 (hbk.) RM323.05


Sports administration.
Sports--Management.
Sports--Economic aspects.
Sports--International cooperation.

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