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Identifying hidden needs : creating breakthrough products /

Goffin, Keith.

Identifying hidden needs : creating breakthrough products / Keith Goffin, Fred Lemke, Ursula Koners. - Houndmills, Basingstoke : Palgrave MacMillan, 2010. - xxiv, 261 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 9780230219762 (hc : alk. paper) RM149.10 0230219764 (hc : alk. paper)

Subjects--Topical Terms:
New products--Marketing.
Strategic planning.

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Identifying hidden needs : creating breakthrough products /

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