Customer relationship management and the social and semantic web : enabling cliens conexus /
Customer relationship management and the social and semantic web : enabling cliens conexus /
Ricardo Colomo-Palacios, Joao Varajao, and Pedro Soto-Acosta, editors
- Hershey, PA : Business Science Reference, 2012.
- xvi, 342 p. : ill. ; 29 cm.
Includes bibliographical references and index.
'This book provides an overview of the field of the Semantic Web, social Web and CRM by uniting various research studies from different subfields, exploring the opportunities and challenges confronting organizations using Web 2.0 and 3.0'--Provided by publisher.
9781613500446 (hardcover) RM573.50
Customer relations--Management.
Semantic Web
Online social networks.
Includes bibliographical references and index.
'This book provides an overview of the field of the Semantic Web, social Web and CRM by uniting various research studies from different subfields, exploring the opportunities and challenges confronting organizations using Web 2.0 and 3.0'--Provided by publisher.
9781613500446 (hardcover) RM573.50
Customer relations--Management.
Semantic Web
Online social networks.