We first : how brands and consumers use social media to build a better world /
Mainwaring, Simon.
We first : how brands and consumers use social media to build a better world / Simon Mainwaring - New York : Palgrave MacMillan, 2011. - vi, 250 p. ; 24 cm.
Includes bibliographical references and index.
9780230110267
Social responsibility of business.
Capitalism.
Social media--Economic aspects.
Branding (Marketing)
Internet marketing.
We first : how brands and consumers use social media to build a better world / Simon Mainwaring - New York : Palgrave MacMillan, 2011. - vi, 250 p. ; 24 cm.
Includes bibliographical references and index.
9780230110267
Social responsibility of business.
Capitalism.
Social media--Economic aspects.
Branding (Marketing)
Internet marketing.