Location-based marketing for dummies /

Strout, Aaron.

Location-based marketing for dummies / Aaron Strout and Mike Schneider ; forword by BJ Emerson - Hoboken, NJ : John Wiley & Sons, 2011. - xix, 262 p. : ill. ; 24 cm. - For dummies . - For dummies. .

Includes index.

Explains location-based services, what your campaign should contain, how to launch it, and how to measure results. Reward your customers, build their loyalty, and let them help market your business.

9781118022498 1118022491


Marketing.
Social media--Research.
Social media--Economic aspects.
Social media--Marketing.
Consumers--Research.
Customer relations.
Consumer behavior.
Branding (Marketing)
Internet marketing.
Internet marketing--Social aspects.
Online social networks--Economic aspects.
Business communication.
Social networks.
Marketing--Management.

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