Cause marketing for dummies /
Waters, Joe.
Cause marketing for dummies / by Joe Waters & Joanna MacDonald. - Hoboken, NJ : Wiley, 2011. - xvi, 316 p. : ill. ; 24 cm. - For dummies. . - For dummies. .
Includes index.
Cause marketing benefits nonprofit and for-profit enterprises alike-- make it work for you! Discover how supporting a good cause provides a powerful competitive edge.
1118011309 (pbk.) 9781118011300 (pbk.) RM57.52
Social marketing.
Nonprofit organizations--Marketing.
Cause marketing for dummies / by Joe Waters & Joanna MacDonald. - Hoboken, NJ : Wiley, 2011. - xvi, 316 p. : ill. ; 24 cm. - For dummies. . - For dummies. .
Includes index.
Cause marketing benefits nonprofit and for-profit enterprises alike-- make it work for you! Discover how supporting a good cause provides a powerful competitive edge.
1118011309 (pbk.) 9781118011300 (pbk.) RM57.52
Social marketing.
Nonprofit organizations--Marketing.