E-marketing : theory and application /
Dann, Stephen, 1973-
E-marketing : theory and application / Stephen Dann and Susan Dann. - Houndmills, UK. : Palgrave MacMillan, 2011. - xxii, 474 p. : ill. ; 25 cm.
Includes bibliographical references and index.
'A mix of academic rigor and practical application combining a strong theoretical framework from the academic peer reviewed literature with contemporary developments in internet technology, and their application to the e-marketing environment. Topics include consumer behavior, value creation, marketing strategy, implementation issues for e-marketing, and much more'--
9780230203969 (pbk.) RM196.26 0230203965 (pbk.)
Telemarketing.
Internet.
Consumer behavior.
E-marketing : theory and application / Stephen Dann and Susan Dann. - Houndmills, UK. : Palgrave MacMillan, 2011. - xxii, 474 p. : ill. ; 25 cm.
Includes bibliographical references and index.
'A mix of academic rigor and practical application combining a strong theoretical framework from the academic peer reviewed literature with contemporary developments in internet technology, and their application to the e-marketing environment. Topics include consumer behavior, value creation, marketing strategy, implementation issues for e-marketing, and much more'--
9780230203969 (pbk.) RM196.26 0230203965 (pbk.)
Telemarketing.
Internet.
Consumer behavior.