Customer relationship management making hard dicisions with soft numbers
Anton, Jon
Customer relationship management making hard dicisions with soft numbers Jon Anton ; contributing authors: Jodie E. Monger ... et al. - Upper Saddle River, N. J. Prentice-Hall 1996 - 183 p. : ill. ; 24 cm.
Customer relations--Management--Statistical models
Customer relations--Management--Case studies
Customer relationship management making hard dicisions with soft numbers Jon Anton ; contributing authors: Jodie E. Monger ... et al. - Upper Saddle River, N. J. Prentice-Hall 1996 - 183 p. : ill. ; 24 cm.
Customer relations--Management--Statistical models
Customer relations--Management--Case studies