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Customer marketing : how to improve the profitability of your customer base /

Customer marketing : how to improve the profitability of your customer base / Jay Curry ... [et al.]. - London : Kogan Page, 1998. - v, 150 p. : ill. ; 23 cm.

ISBN: 0749426276 RM59.87

Subjects--Topical Terms:
Business enterprise.
Customer services.
Marketing.

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Customer marketing : how to improve the profitability of your customer base /

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