The growth drivers : the definitive guide to building marketing capabilities /
Bird, Andy
The growth drivers : the definitive guide to building marketing capabilities / Andy Bird and Mhairi McEwan - Hoboken, NJ : Wiley, 2011. - p. cm.
Includes bibliographical references and index.
'The Growth Drivers is not only a practical guide to building marketing capabilities it explains why it is critical that organisations invest in the capabilities needed to excel at customer-centric marketing to drive growth'--
9781119953319 (hbk) RM157.85
BUSINESS & ECONOMICS / Marketing / General.
Market segmentation.
Economic development.
Investments.
The growth drivers : the definitive guide to building marketing capabilities / Andy Bird and Mhairi McEwan - Hoboken, NJ : Wiley, 2011. - p. cm.
Includes bibliographical references and index.
'The Growth Drivers is not only a practical guide to building marketing capabilities it explains why it is critical that organisations invest in the capabilities needed to excel at customer-centric marketing to drive growth'--
9781119953319 (hbk) RM157.85
BUSINESS & ECONOMICS / Marketing / General.
Market segmentation.
Economic development.
Investments.