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The business of influence : reframing marketing and PR for the digital age /

Sheldrake, Philip, 1971-

The business of influence : reframing marketing and PR for the digital age / Philip Sheldrake - West Sussex, UK. : John Wiley & Sons, 2011. - xxi, 210 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 9780470978627 (hbk.) RM108.35

Subjects--Topical Terms:
Internet marketing.
Marketing.
Public relations.
Influence (Psychology)

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The business of influence : reframing marketing and PR for the digital age /

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