Social media analytics : effective tools for building, intrepreting, and using metrics /
Sponder, Marshall.
Social media analytics : effective tools for building, intrepreting, and using metrics / Marshall Sponder - New York : McGraw-Hill, 2012. - xiv, 316 p. : ill., maps ; 24 cm.
Includes bibliographical references (p. 297-305) and index.
9780071768290 (alk. paper) RM108.50 0071768297 (alk. paper)
Internet marketing.
Social media.
Marketing research.
Consumer profiling.
Social media analytics : effective tools for building, intrepreting, and using metrics / Marshall Sponder - New York : McGraw-Hill, 2012. - xiv, 316 p. : ill., maps ; 24 cm.
Includes bibliographical references (p. 297-305) and index.
9780071768290 (alk. paper) RM108.50 0071768297 (alk. paper)
Internet marketing.
Social media.
Marketing research.
Consumer profiling.