Find your next : using the business genome approach to find your company`s next competitive edge /

Kates, Andrea.

Find your next : using the business genome approach to find your company's next competitive edge / by Andrea Kates. - New York : McGraw-Hill, 2012. - xxviii, 226 p. : ill. ; 24 cm.

Includes bibliographical references and index.

9780071778527 (hbk.) RM93.00 0071778527 (hbk.)


New products.
Diffusion of innovations.
Strategic alliances (Business)
Strategic planning.

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