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Exploring strategy /

Johnson, Gerry.

Exploring strategy / Gerry Johnson, Richard Whittington, Kevan Scholes. - 9th ed. - Harlow : Pearson Education, 2011. - xxix, 562 p. : ill. ; 27 cm.

Previous ed. published as Exploring corporate strategy : text & cases 2008.

Includes bibliographical references and index.

ISBN: 9780273737001 (pbk.) RM263.31 0273737007 (pbk.) RM263.31

Subjects--Topical Terms:
Strategic planning.
Business planning.

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