Wired and dangerous : how your customers have changed and what to do about it /

Bell, Chip R.

Wired and dangerous : how your customers have changed and what to do about it / Chip R. Bell, John R. Patterson - San Francisco : Berrett-Koehler Publishers, 2011. - vii, 248 p. : ill. ; 22 cm.

Includes bibliographical references (p. 233-235) and index.

Customers today are picky, fickle, and vocal, and all about me vain. They now have an enormous variety of services and products to choose from, with unprecedented access to information and reviews.

9781605099750 (pbk.) RM61.85 1605099759 (pbk. )


Customer relations.
Customer services.
Customer loyalty.
Internet.

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